February 24, 2019This week, we’re starting to roll out a new visual identity to better express who we are and what we do today. For instance, more than half of our work for clients now, in areas like design, digital, and analytics, didn’t exist at our firm just five years ago.
“We’re excited about the new visual identity, which we think is beautiful,” says global managing partner
Kevin Sneader. “But this is about more than how we look. It’s about updating how we communicate, so we can engage with the world more effectively, now and in the future as we continue to change.”
Kevin Sneader, McKinsey & Company global managing partner
The refresh includes an updated graphic element, new fonts, a new color palette, and a revamped approach to data visualization and photography. Blue still figures prominently, symbolizing the constancy of our mission and values. Only now it’s a deeper shade set against a white background.
“We think the contrast depicts our clarity of thought and our ability to cut through and deliver what really matters,” says senior partner
Peter Dahlstrom. “It symbolizes our aspiration to bring those qualities to all our clients.”
To learn more,
check out this overview of the new identity in action. And for a refresher on the importance of good design to business, don’t miss our article, “ The business value of design.”